Reservation Price Estimation By Adaptive Conjoint Analysis
- Topics:
- Pricing Strategy
- Tags:
- Analysis,
- University Of Freiburg
- Source:
- University of Freiburg
FREE Registration is required
Overview: Though reservation prices are needed for many business decision processes, e.g., pricing new products, it often turns out to be difficult to measure them. Many researchers reuse conjoint analysis data with price as an attribute for this task. In this setting the information if a consumer buys a product at all is not elicited which makes reservation price estimation impossible. We propose an additional interview scene at the end of the adaptive conjoint analysis to estimate reservation prices for all product configurations. This will be achieved by the usage of product stimuli as well as price scales that are adapted for each proband to reflect individual choice behavior.
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: PDF | Size: 134KB | Date: Oct 2004 | Pages: 8
