Research Designs For Assessing The Impact of Media Training Programs

Topics:
Public Relations
Tags:
Advertising & Promotion,
Marketing,
Media Training,
Researcher,
University Of Georgia
Source:
University of Georgia

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Overview: Before conducting an evaluation of any training program, including a media training program, the researcher must make two very important decisions. The researcher must decide what to evaluate and the researcher must decide how to evaluate. Deciding what to evaluate often means differentiating the various levels of impact and differentiating the various types of impact. Deciding how to evaluate often is a matter of establishing meaningful comparisons. This paper focuses more generally on the role of media in bringing about democratization. One element involves some case studies of the order of change or reform in countries moving toward democratization.

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Format: PDF | Size: 78KB | Date: May 2003 | Pages: 12

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