From Data Warehouse To CRM, The Evolution Of Enterprise Customer Focus

Topics:
CRM,
Warehousing and Storage
Tags:
Advertising & Promotion,
Software,
Marketing,
Hardware,
Enterprise Software,
Databases,
Data Warehouse,
Data Management,
Customer Relationship Management (CRM),
CRM,
...
Source:
Embarcadero Technologies

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Overview: As old as business itself, Customer Relationship Management (CRM) has grown to be a number one priority in corporations around the globe, primarily because of the growth of the Internet and Web. Central to the move toward a customer-centric enterprise is the data warehouse and today, many firms both large and small have data warehouses containing a wealth of information. Because of this, the data warehouse provides a base, or starting point, from which to migrate to a CRM orientation. However, there are many issues and factors to consider in expanding the data warehouse to be CRM - ready. This paper explains the above mentioned issues and factors.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 46KB | Date: Jun 2006 | Pages: 5

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