Search Engine Optimization Guide

Topics:
Search Engine Optimization
Tags:
Art Technology Group,
Marketing,
Marketing Research,
Search,
Search Engine,
Search Engine Optimization
Source:
Art Technology Group (ATG)

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Overview: Dynamic web applications, such as those powered by ATG software, are not optimally suited to be easily traversed by search spiders/bots/robots. The process of optimizing dynamically generated sites is seen as an equal mix between art, science, and folklore. The purpose of this white paper is to provide objective and well-researched search engine optimization techniques for ATG web applications. A secondary purpose of the paper is to showcase upcoming ATG product enhancements that assist in search engine optimization. The new product enhancements allow entire product catalogs to be crawled and indexed by search engines.

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Format: PDF | Size: 795KB | Date: Apr 2006 | Pages: 21

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