Knowledge, Entertainment, Networking

Topics:
Knowledge Management
Tags:
Entertainment,
Knowledge,
Management,
Network,
Ogilvy,
Ogilvy & Mather India,
Strategy
Source:
Ogilvy

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Overview: Ogilvy & Mather India is a full-service communications agency employing nearly 800 people. Its knowledge management initiative was born out of a realization, by its executive chairman, that its enormous knowledge pool and expertise was unavailable to most employees. In a span of one year, a team of knowledge managers convinced senior management about the need to share rather than hoard knowledge, devised a Knowledge Management (KM) solution 'Ogyani' that drew upon the agency's highly charged creative culture, mapped individual expertise as well as the agency's diverse knowledge products, and created both online and offline platforms for the sharing of knowledge. By offering incentives and rewarding knowledge contributors, they were able to create a buzz that encouraged usage and participation.

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Format: HTML | Date: May 2004 | Pages: 12

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