Expand Your Innovation Horizons
- Topics:
- Innovation
- Tags:
- Innovation,
- Leadership,
- Management,
- Mansueto Ventures,
- Strategy
- Source:
- Mansueto Ventures
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Overview: Too many companies emphasize low-risk innovations that aim to incrementally extend their existing businesses. Most innovations fail and it's easy to see why. They are expected. They are unimaginative, boring, and fail to excite or fill any real need. Indeed, most so-called innovations aren't innovative. They are mundane line extensions to existing products and services that have no currency with cynical, time-starved customers.
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