Market Research: Change What You Currently Do

Topics:
Competitive Strategy,
Marketing Strategy
Tags:
EzineArticles.com,
Focus Group,
Market Research,
Marketing,
Marketing Research
Source:
EzineArticles.com

FREE Registration is required

Overview: Research, as currently practiced, is stagnant, describing the market as it currently is, finding solutions and ideas that are already currently known. In turn, profitable revelations rendered from current research processes are few and far between. Failure resides not in the methodology, but in the process leading to the research study. When research studies depend solely upon the focus group process, failure is imminent. Research should prove projectable, and focus groups most certainly are not. Neither positive response nor negative response from focus groups is reliable.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Jun 2006 | Pages: 5

People who downloaded this item also downloaded

White Paper 5 Tips For Killer Sales Presentations
White Paper Change UP! - Attitude Is Everything
White Paper Product Development: Challenges And Recommendations
White Paper Conflict Resolution - Managing Workplace Conflict
White Paper Status of Solar Thermal Technologies and Markets in India and Europe

Top results from Competitive Strategy

White Paper Improving Employee Productivity with Cisco Unified Mobility
White Paper Ten Things You Should Know about Windows 7
White Paper The Scoop on the New CCNA and CCNP Specializations
White Paper Virtualizing a Windows Active Directory Domain Infrastructure
White Paper Ten Things You Should Know about Windows 7 vs. Windows XP

» View all Competitive Strategy listings

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement

Returning users: Log In Here!

Already registered on BNET, TechRepublic, or ZDNet? Simply log in.

Free Membership: Sign Up Now!

Sign up for a free membership today and get instant and unlimited access to one of the largest databases of white papers, webcasts, and casestudies anywhere. Your FREE membership allows you to:

  • Download an unlimited amount of content, including classic and current white papers, case studies, webcasts and more
  • Track content on your chosen topics of interest
  • Receive targeted email alerts when your favorite content is added
  • Save content for future reading
  • Receive our member newsletter

When you register to access this directory, you become a member of BNET. In addition, you allow us to share your information with companies that produce products or services featured in the library--so that such companies may contact you with information and offers regarding their products and services. This enables us to keep the library a free service. As a directory registrant, you will receive a complimentary subscription to the BNET member newsletter, The BNET Report. You can unsubscribe from this newsletter at any time. By clicking the Sign up button, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy (updated).