Home Builders Work to Boost Their Public Image
- Topics:
- Property Management
- Tags:
- Builder,
- Marketing,
- Marketing Research,
- Realty Times
- Source:
- Realty Times
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Overview: A series of focus groups across Canada has told builders what they don't want to know - their public image could use some work. Poor customer service, the quality of the builders' work, and salespeople who lack product knowledge were some of the complaints lodged against builders in the study, which was conducted in nine centres across Canada. Home buyers also complained that it's difficult to find out what features in the home are "Standard" and those that are considered "upgrades." They felt rushed while choosing design options and upgrades. Worst of all, many of the home buyers surveyed said that on warranty service, builders often offered poor or delayed service, and were hostile about making the repairs.
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Format: HTML | Date: Jan 2005 | Pages: 2
