Using Crises as Publicity Opportunities

Topics:
Crisis Communication
Tags:
101PublicRelations.com,
Crisis Management
Source:
101PublicRelations.com

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Overview: There are two kinds of Crisis Management: Internal (for when something happens within a company or externally that affects the company directly) and External (for when something happens in the world that indirectly affects the company). The authors' recommend that every company have a written plan on how to handle a range of both internal and external crises. This paper deals with external crisis management, and how one can, with advanced planning, gain positive publicity for the company when an external event occurs.

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Format: HTML | Date: Jun 2004 | Pages: 5

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