Impact of Past Crises on Current Crisis Communication
- Topics:
- Crisis Communication
- Tags:
- Association For Business Communication,
- Corporate Communications,
- Crisis,
- Crisis Communication,
- Marketing
FREE Registration is required
Overview: Previous research based on Situational Crisis Communication Theory (SCCT) suggests that an organization's past crises history affects the reputational threat posed by a current crisis when that crisis results from intentional acts by the organization. The study reported on in this paper provides a wider test of crisis history to better assess its role in crisis communication. Results from the present investigation showed that a history of similar crises intensified the reputational threat of a current crisis even when the crisis arose from the victimization of the organization or from an accident, rather than from the organization's intentional acts.
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: PDF | Size: 146KB | Date: Jul 2004 | Pages: 25
