When There's a Crisis ... Don't Make It Worse

Topics:
Crisis Communication
Tags:
Crisis,
Finance,
Financial Accounting
Source:
Macrae Media and Communication(mmc)

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Overview: Despite the evidence of history, many companies are unprepared for a crisis, do not have plans or procedures in place or have inadequate means to put existing plans into action. A CEO can be all too easily persuaded that financial resources should be spent on more pressing issues, not hypothetical details or that speaking to the media - crisis or no crisis - is simply a matter of common sense. These days media communications are almost instantaneous.

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