Crisis Communications: Managing Corporate Reputation in the Court of Public Opinion
- Topics:
- Crisis Communication
- Tags:
- Corporate Communications,
- Crisis,
- Crisis Communication,
- Marketing,
- University Of Western Ontario
- Source:
- University of Western Ontario
FREE Registration is required
Overview: A crisis is the ultimate unplanned activity and the ultimate test for managers. In a time of crisis, conventional management practices are inadequate and ways of responding usually insufficient. This author, a communications practitioner with global experience, details a well-managed crisis response that will leave stakeholders with a favourable impression and renewed confidence in the affected company.
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: PDF | Size: 47KB | Date: Mar 2006 | Pages: 7
People who downloaded this item also downloaded
 |
Crisis Communication Tips |
|
Ten Crisis Communications Principles That Hurricane Katrina and Hurricane Rita Taught Us |
|
Management Gurus on Crisis Communication |
|
Six Steps to Crisis Management |
