The 11 Steps of Crisis Communications
- Source:
- Bernstein Crisis Management
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Overview: Every organization is vulnerable to crises. The days of playing ostrich are gone. One can play, but stakeholders will not be understanding or forgiving because they've watched what happened with Bridgestone-Firestone, Bill Clinton, Arthur Anderson, Enron, Worldcom, 9-11, The Asian Tsunami Disaster and - even as the author is writing this - Hurricane Katrina. If one does not prepare, he will take more damage.
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