Integrating Public Relations and Legal Strategy: Responding to Activism
- Topics:
- Crisis Communication,
- Public Relations
- Tags:
- Bernstein Crisis Management,
- Corporate Communications,
- Environment,
- Manufacturing,
- Manufacturing Process,
- Marketing,
- Public Relations,
- Strategy
- Source:
- Bernstein Crisis Management
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Overview: Alpha Corporation had been in business for more than 40 years and had, by its industry's standards, an exemplary environmental record, one showing no more than minor administrative corrections and some small fines. It made a product used and wanted by all. Unfortunately, immediately after acquiring temporary permission to modify its manufacturing process, two things happened: it had a significant environmental event which did release hazardous - not toxic - wastes into the environment, and a national group of environmental activists took a negative position on the new manufacturing process, claiming that it was, in fact, harmful to people and the environment.
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