Integrating Public Relations and Legal Strategy: Media Training
- Topics:
- Crisis Communication
- Tags:
- Advertising & Promotion,
- Bernstein Crisis Management,
- Corporate Communications,
- Interview,
- Marketing,
- Media Training,
- Newsroom,
- Public Relations,
- Strategy
- Source:
- Bernstein Crisis Management
FREE Registration is required
Overview: Crisis is an unstable or crucial time or state of affairs whose outcome will make a decisive difference for better or worse. Reporters come to any interview with an agenda based on the editorial demands of their employer and their own desire for high-level visibility. The newsroom is a very competitive place and if an interview with one can help propel the story to the front page or the lead of the 6 o'clock news, it's difficult for most journalists to retain complete objectivity.
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Format: HTML | Pages: 2
