How to Work With the Media in a Crisis Situation

Topics:
Crisis Communication
Tags:
Advertising & Promotion,
Crisis,
InfraGard,
Marketing,
Media
Source:
InfraGard

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Overview: Bhopal. Exxon Valdez. DDT. Fentanyl. Sarin. Hydrochloric acid. LNG. These are words tied to chemicals that conjure up death and destruction resulting in a crisis. And a crisis means publicity. What often turns a chemical emergency into a crisis or disaster is surprise, compounded by confusion and errors that occur during the initial response phase. Most organizations fail to plan effectively for their response processes, only to figure it out as collateral damage occurs and the problem expands. An integral part of any crisis response plan involves clear guidelines for when, how and who will communicate with the news media.

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