A Year to Launch Date: Microsoft Plots Global Rollout of Xbox 360
- Topics:
- Logistics Planning,
- Transportation
- Tags:
- Consumer Electronics,
- Software,
- Personal Technology,
- Microsoft Xbox 360,
- Microsoft Xbox,
- Microsoft Corp.,
- Keller International Publishing,
- Game Players,
- Enterprise Software,
- Supply Chain Management (SCM)
- Source:
- SupplyChainBrain.com
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Overview: The release of any new computer gaming system carries with it a huge number of logistical challenges. But for the launch of its long-awaited Xbox 360, Microsoft Corp. seemed determined to make things even more difficult than usual. Tight coordination of all supply chain partners would be required. But first, Microsoft needed to get around some potential stumbling blocks. The company sought an expert logistics provider to help it navigate the hazards. It didn't have to look far. DHL had been a Microsoft service partner for 15 years; it was involved in the rollout of the first Xbox console in 2001. The two reunited to plot logistics strategy for Xbox 360.
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Format: HTML | Date: Mar 2006 | Pages: 3
