Procter & Gamble Uses Consumer Demand Info to Drive Supply Network

Topics:
Inventory Management,
Logistics Planning,
Supplier Evaluation
Tags:
Business Operations,
Consumer Goods Supply Chain,
Keller International Publishing,
Network,
Procter & Gamble Co.,
Supply Chain
Source:
SupplyChainBrain.com

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Overview: Consumer goods supply chains are extremely complex. They include many plants and suppliers all over the world linked by sophisticated technologies and robust logistics systems. But despite all of this complexity, a single moment of truth is all that really counts: When the consumer stands at the store shelf and chooses a product to purchase. For Procter & Gamble, one of the world's largest consumer goods manufacturers, this "First moment of truth" has become the centerpiece for its entire business strategy called the Consumer-Driven Supply Network, or CDSN. P&G has a collaborative working arrangement with SAP, which the CPG company views as its primary software supplier for its supply network.

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Format: HTML | Date: Feb 2006 | Pages: 3

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