Kraft Foods Builds Supplier Relationship Management Bridge
- Topics:
- Supplier Evaluation
- Tags:
- Business Operations,
- Channel Management,
- Kraft Foods Inc.,
- Marketing,
- Purchasing & Procurement,
- Supplier Relationship Management
- Source:
- SupplyChainBrain.com
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Overview: In 2004, Kraft Foods embarked upon a sustainable growth plan to turn the company into a more focused, nimble and cost-effective global competitor. Part of this plan included a new Supplier Relationship Management (SRM) "Bridge" within Kraft's global procurement organization. Although the term SRM is used to refer to anything from spend management to supply base monitoring, Kraft defines SRM as a bridge that connects Kraft and its suppliers, enabling them to elevate the value derived from the relationship to new heights, while avoiding the common pitfalls of the buyer-supplier relationship. The SRM bridge requires the entire Kraft organization to view its selected suppliers as partners in the company's success.
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Format: HTML | Date: Dec 2005 | Pages: 2
