Company Size Doesn't Always Dictate Supply-Chain Complexity
- Topics:
- CRM,
- Strategic Management Tools,
- Transportation
- Tags:
- Enterprise Software,
- Keller International Publishing,
- Sales,
- Sales Force Management,
- Sales Strategy,
- Software,
- Supply Chain,
- Supply Chain Management (SCM)
- Source:
- SupplyChainBrain.com
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Overview: Sealing Devices, Inc.'s both manufacturer and distributor, has inside and outside sales forces, services 12,000 customers, offers more than 165,000 items, and makes a product that is priced like a commodity but can, if defective, cause the failure of everything from industrial machinery to multimillion-dollar satellites. All of which adds up to a huge challenge in the area of Customer Relationship Management (CRM). Ironically, the impetus for change came from the current systems provider. Symix wanted to dump the old "Green-screen" look and go with a graphical user interface, an easier way of managing complex customer data. Sealing Devices went with Redwood Shores, Calif.-based Oracle Corp., largely because the vendor had multiple systems that could work in harmony.
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Format: HTML | Date: Feb 2005 | Pages: 3
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