Crisis Management : Set Your Media Expectations Low in a Crisis - Understanding the Media
- Topics:
- Crisis Communication
- Tags:
- Advertising & Promotion,
- Crisis,
- Crisis Management,
- Marketing,
- Media,
- Rashomon,
- Richard D. Amme
- Source:
- Richard D. Amme
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Overview: If a person wants a glimpse of how a crisis in his company might be covered by the news media, go to the local video store and check out Akira Kurosawa's film classic Rashomon. Rashomon shows a savage assault from the totally different points of view of victim, attacker, and witness. Each person's account is so contradictory that he cannot discern the truth. As a strategic communications consultant, in spite of the authors best efforts, he sometimes feel trapped in a real world Rashomon as he watch wildly divergent news reports of controversial issues involving clients.
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Format: HTML | Pages: 6
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