Management Gurus on Crisis Communication

Topics:
Crisis Communication
Tags:
Corporate Communications,
Crisis Communication,
Food & Beverage,
Manufacturing,
Marketing,
Rediff.com India Ltd.
Source:
Rediff.com India

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Overview: A small, independent not-for-profit organisation takes on the big bad multinationals. The matter dies down-sort of-after months of conflicting information, accusations and counter-accusations. Few years later, the NGO is back, this time with more - and more damaging - evidence of impurity. It's the second time since 2003 that the two soft drink manufacturers are in the dock for alleged impurities in their products.

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Format: HTML | Date: Sep 2006 | Pages: 4

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