The Increasing Role of Public Relations as a Crisis Management Function
- Topics:
- Crisis Communication
- Tags:
- Corporate Communications,
- Crisis Communication,
- Crisis Management,
- Henry Stewart Publications,
- Marketing,
- Public Relations
- Source:
- Henry Stewart Publications
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Overview: The 11th September terrorist attacks on the USA have greatly impacted on the tourism industry, causing managers to restrategise their communication programmes. This national investigation illustrates the increasing role of public relations as a crisis management function. The paper explains if public relations activities are increasing and advertising activities are decreasing among tourism managers in the wake of 9/11. Examined within a crisis communication framework, the situational theory developed by Grunig served as the theoretical underpinning for the paper.
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Format: PDF | Size: 168KB | Date: Feb 2004 | Pages: 15
