Crisis Communication at the University of Louisville: Policies and Procedures
- Topics:
- Crisis Communication
- Tags:
- Advertising & Promotion,
- Business Operations,
- Corporate Communications,
- Crisis,
- Crisis Communication,
- Marketing,
- Real Estate,
- University Of Louisville
- Source:
- University of Louisville
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Overview: The way the University of Louisville communicates in a crisis has a lasting impact on its reputation. As a publicly assisted institution, the University of Louisville is obliged to keep the public informed of its activities. Invariably, the news media act as powerful agents in this process. How well the university gets its message across to the public depends to a great extent on what is reported in the news. This is especially true in crises, when people rely primarily on the information they receive from newspapers, television and radio to form their opinions.
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Format: HTML | Pages: 4
