Impact of Past Crises on Current Crisis Communication: Insights From Situational Crisis Communication Theory
- Topics:
- Crisis Communication
- Source:
- Thomson
Vendor Registration: required
Overview: Previous research based on Situational Crisis Communication Theory (SCCT) suggests that an organization's past crises history affects the reputational threat posed by a current crisis when that crisis results from intentional acts by the organization. The study reported on in this paper provides a wider test of crisis history to better assess its role in crisis communication. Results from the investigation showed that a history of similar crises intensified the reputational threat of a current crisis even when the crisis arose from the victimization of the organization or from an accident, rather than from the organization's intentional acts.
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Format: HTML | Date: Jul 2004
