Communicating During a Crisis

Topics:
Crisis Communication
Tags:
Cutting Edge PR,
Management,
Organization,
Security,
Stakeholder,
Strategy
Source:
Cutting Edge PR

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Overview: Organizations can withstand crises better if they have established sound, long-term relationships with stakeholders, the people and organizations that are at risk from the decisions and actions of the organization. No organization has enough resources to engage in the ideal two-way symmetric dialogue with every stakeholder, so management needs to allocate resources in priority order. Stakeholder relationship management should be a priority task of management. Stakeholders can be assessed and prioritized according to their impact on the organization.

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Format: HTML | Pages: 4

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