Respond to Crises Before They Arise

Topics:
Crisis Communication
Tags:
Bernstein Crisis Management,
Marketing,
Marketing Research
Source:
Bernstein Crisis Management

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Overview: In any field, there is no such thing as a business in which crises do not occur. Unfortunately, not all organizations are aware of the difference between marketing in routine situations versus marketing in crisis situations, namely: Marketing's routine function is to build the value of the business. Marketing's crisis communications function is to preserve the value of the business.

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