Making a Crisis Worse: The Biggest Mistakes in Crisis Communications
- Topics:
- Crisis Communication
- Tags:
- Bernstein Crisis Management,
- Corporate Communications,
- Crisis,
- Crisis Communication,
- Marketing
- Source:
- Bernstein Crisis Management
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Overview: All businesses are vulnerable to crises. One can't serve any population without being subjected to situations involving lawsuits, accusations of impropriety, sudden changes in company ownership or management, and other volatile situations on which audiences - and the media that serves them - often focus. The cheapest way to turn experience into future profits is to learn from others' mistakes. This paper provides examples of inappropriate crisis communications policies, culled from real-life situations, which the author hopes will provide a tongue-in-cheek guide about what NOT to do when an organization is faced with a crisis.
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Format: HTML | Pages: 3
