Supply Chain Transformation at Sara Lee Foods Presents 'One Face to the Customer'

Topics:
Inventory Management,
Supplier Evaluation,
Warehousing and Storage
Tags:
Branding,
Supply Chain,
Software,
Sara Lee Corp.,
Marketing,
Manufacturing,
Keller International Publishing,
Food & Beverage,
Food,
Enterprise Software,
...
Source:
SupplyChainBrain.com

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Overview: Gallo Salame, Jimmy Dean Sausage, Hillshire Farm, Ball Park Franks: all popular national brands, and all part of consumer products giant Sara Lee Corp. But up until a few years ago, each was operating as a separate company. And the setup was causing big problems for Sara Lee. The company selected a common order-management system, from the software vendor then known as J.D. Edwards.

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Format: HTML | Date: Oct 2005 | Pages: 7

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