Public Relations Results Can Be Measured
- Topics:
- Public Relations
- Source:
- DPK Public Relations
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Overview: One of the great myths about public relations is that measuring the authors' results is difficult at best. The root of the myth is the misunderstanding that the primary result of PR activities is the publicity that is generated. While publicity can be important, it is most valuable when aligned with the organization's strategies and business goals. Organizations can and should hold their public relations programs accountable for achieving clearly defined and measurable objectives that matter. In many cases, the same measurements that are used to examine advertising effectiveness can be used to measure the effectiveness of PR. Public relations results usually fall into one of three categories: education, persuasion and behavior.
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Format: HTML | Date: Sep 2003 | Pages: 2
