Survey Finds Public Relations Gaining Prominence in the Overall Marketing Mix

Topics:
Public Relations
Tags:
Corporate Communications,
DPK Public Relations,
Marketing,
Public Relations,
Survey
Source:
DPK Public Relations

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Overview: A survey by the Counsil of Public Relations Firms shows that public relations is poised for a more prominent role in the overall marketing mix. However, the survey of senior marketing found that opinions are divided on the current function of the public relations discipline. When marketers were asked in what roles they considered public relations most effective, the highest marks went to raising awareness (83%), followed by providing credibility (67%), reaching influencers (63%) and educating consumers (61%); 22%, thought PR could help drive sales and more than one in four said PR was effective prompting trial.

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Format: HTML | Date: Apr 2005 | Pages: 2

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