Two-Way Communication Key to Achieving Public Relations ROI, Study Finds

Topics:
Public Relations
Tags:
Corporate Communications,
DPK Public Relations,
Marketing,
Payroll Solutions,
Public Relations
Source:
DPK Public Relations

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Overview: Watson Wyatt Worldwide released its 2005/2006 Communication ROI Study and it is packed with terrific information that proves in cold hard numbers that effective public relations is a leading indicator of an organization's financial performance. The survey was conducted over a four-year span. It determined that companies with "The most effective communication programs" returned 57 percent more to their shareholders than companies with "The least effective communication programs." Among other things, effectiveness is defined as establishing a two-way communications channel that enables and encourages feedback.

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