Super Advertising Uses Public Relations to Maximize Impact and Make a Personal Connection

Topics:
Marketing Strategy,
Public Relations
Tags:
Advertisement,
Brand,
Corporate Communications,
DPK Public Relations,
Marketing,
Public Relations
Source:
DPK Public Relations

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Overview: Great ads do two things that also are necessary for great public relations: They cut through clutter to get their message across. Great advertising accepts that there will be distractions and links the visuals and audio to create a memorable, impactful brand impression. In public relations, one can similarly drive home a message by connecting it to something - or someone - the audience truly cares about. Doing so elevates the person above the clutter.

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Format: HTML | Date: Feb 2006 | Pages: 4

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