Does Your News Have Legs?: Five Public Relations Essentials
- Topics:
- Employee Handbook,
- Public Relations
- Source:
- DPK Public Relations
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Overview: The authors' are big believers that while it is terrific when traditional journalists take note of a person's story, the focus needs to be on seeding word of mouth through all means - media relations being just one. After thinking about the common elements of a surprisingly successful public relations effort, the authors' have identified the following five public relations essentials. They can be used to formulate the important messages that need to be communicated: prominence, timeliness, punch, proximity, and personal.
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Format: HTML | Date: Aug 2006 | Pages: 3
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