PR Coups and Capers: Major Hits and Flops in Public Relations

Topics:
Public Relations
Tags:
Advertising & Promotion,
Tv & Home Theater,
Steven R. Van Hook,
Public Relations,
Personal Technology,
Media,
Marketing,
Home Entertainment,
Corporate Communications,
TVs
Source:
Steven R. Van Hook

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Overview: Taco Bell was right on target when the Russian space station Mir dropped from the sky. The company scored a media coup by setting up a bulls-eye in the Pacific Ocean with the Taco Bell logo dead center, offering a free taco for each and every American if Mir should hit the mark. Of course the odds against having to actually pay out were astronomical (sorry). But the media play on the stunt was wide: network television, and even a front-page above-the-fold photo of the Taco Bell target in the author's city newspaper.

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