Ethical Public Relations: Not an Oxymoron - The PR Desk Can Be a Company's Conscience.
- Topics:
- Business Ethics,
- Public Relations
- Tags:
- Corporate Communications,
- Marketing,
- PR Team,
- Public Relations,
- Public Relations Department,
- Steven R. Van Hook
- Source:
- Steven R. Van Hook
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Overview: The Public Relations department is frequently the ethical heart of an organization. Internal and external PR communications control of the flow of good and bad news to the staff and community. The PR team copes with company crises. PR pros sit at the elbows of top officers drafting a company's mission statements, its strategies, its vision.
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