PR Can Cure for Small Business Failure: How to Nudge Your Business Toward Success
- Topics:
- Bankruptcy,
- Public Relations
- Tags:
- Corporate Communications,
- Entrepreneurship,
- Failure,
- Management,
- Marketing,
- Public Relations,
- Small Business,
- Steven R. Van Hook
- Source:
- Steven R. Van Hook
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Overview: When small businesses fail, the wreckage is often assigned to undercapitalization, among other mistakes. Seldom is failure attributed to a lack of effective communications that might have modified the behavior of sales prospects in a positive way, thus averting bankruptcy. As the entrepreneur, one cannot rely on financing source to create the broad public exposure the business needs if it is to survive.
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Format: HTML | Pages: 3
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