CRM: Keeping Customers Loyal
- Topics:
- CRM,
- Organizational Behavior
- Tags:
- Advertising & Promotion,
- Software,
- Peripherals,
- Mice,
- Marketing,
- Management,
- Hardware,
- Enterprise Software,
- Customer Relationship Management (CRM),
- Customer Relationship,
- ...
- Source:
- CompareCRM.com
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Overview: Customers are now in charge. Thanks to the growth of the Web, it is easier than ever to comparison shop and switch from one business to another with the click of a mouse. However, research has found that in the online market, customers yearn for trustworthiness more than ever. Customer relationships are a company's most valuable asset - worth more everything else combined as no customers = no business. Getting and keeping more customers who stay with the company longer is crucial. Creating a customer-focused company starts with the definition of a CRM strategy, which must then be filled out with new work processes, organizational changes, and even a revamped corporate culture.
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