Leverage Advanced Customer Analytics to Grow Shareholder Value: The Right Marketing Applications Can Facilitate Customer Equity Optimization (CEO) Strategies

Topics:
CRM,
Marketing Strategy
Tags:
Analytics,
Equity,
Marketing,
Marketing Research,
NCR Corp.,
Shareholder
Source:
NCR

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Overview: This white paper will help executives across disciplines appreciate the business value of analytical CRM as a high-impact driver of customer equity growth and thus higher shareholder value. It is focused on analytical CRM as: the key enabler of intelligent marketing for building high-growth companies, a practical means to align the business to be more agile, customer-centric and opportunity driven, a primary marketing driver of differentiation and competitive advantage.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 447KB | Date: Sep 2004 | Pages: 13

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