Architecting Customer Experience for Relevance, Timeliness and Significance

Topics:
CRM
Tags:
Advertising & Promotion,
NCR Corp.,
Marketing Research,
Marketing,
Enterprise Software,
Customer Relationship Management (CRM),
Customer Management,
Customer Experience,
CRM,
Software
Source:
NCR

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Overview: The technology-enabled practice of one-to-one marketing has evolved from theoretical discussions about how firms might achieve more targeted communications to present-day practices with brand-driven marketing instituted in customer management. Companies that lead the pack in customer management are transforming processes swiftly and investing in sophisticated technologies to implement new strategies that engage customers in high-value experiences that benefit both sides of the economic relationship. The hallmark for this is derived from the largely unreported successes of innovative firms, not the widely reported failures and misguided attempts of conventional CRM practitioners. Many marketers have incorrectly assumed that by purchasing CRM tools and products with some technological consulting, new customer relationships would skyrocket revenues.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 235KB | Date: Mar 2006 | Pages: 6

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