Selling Your Franchise at a Trade Show
- Topics:
- Public Relations
- Tags:
- Entrepreneur.com Inc.,
- Entrepreneurship,
- Management,
- Sales,
- Sales Force Management,
- Sales Strategy,
- Trade Show
- Source:
- Entrepreneur.com
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Overview: Today's franchise sales process is, of course, much more sophisticated than this. The internet generates most franchise sales leads - by some accounts, more than 70 percent - with public relations, print advertising, direct mail and referrals generating much of the remainder. But for many franchisors, trade shows and expos remain as relevant modern day times as they did during their heyday.
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Format: HTML | Date: Jul 2006 | Pages: 3
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