Divide and Prosper

Topics:
Direct Marketing,
Internet Advertising,
Marketing Strategy
Tags:
E-mail,
Entrepreneur.com Inc.,
Entrepreneurship,
Management,
Online Communications
Source:
Entrepreneur.com

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Overview: Not all customers are alike. What appeals to one may not interest another. It's important that a person connects his customers' different interests and needs to his message. It's about relevance. Relevant e-mails are opened, irrelevant e-mails are unopened or deleted, resulting in a lost connection and a lost sale.

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Format: HTML | Date: Feb 2006 | Pages: 3

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