Build Sales With E-Mail Marketing

Topics:
Direct Marketing,
Internet Advertising,
Marketing Strategy
Tags:
E-mail,
Email Marketing,
Entrepreneur.com Inc.,
Entrepreneurship,
Management,
Marketing,
Marketing Research,
Online Communications,
Sales
Source:
Entrepreneur.com

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Overview: If a person is looking for a highly effective, yet low-cost way to up-sell or cross-sell current customers, he should consider setting up an e-mail marketing program. Since it can cost as much as five times more to win a new customer than to keep an old one, retention programs using e-mail are a solid small-business marketing tactic. E-mail programs to in-house lists perform at least as well as direct mail - and often considerably better - without the postage or printing costs. And results are easy to track and measure. This paper provides three steps that will help a person to build a successful e-mail marketing campaign.

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Format: HTML | Date: Apr 2005 | Pages: 3

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