How Effective Is Your E-Newsletter?

Topics:
Employee Handbook,
Internet Advertising,
Marketing Strategy
Tags:
E-mail,
Email Marketing,
Entrepreneur.com Inc.,
Entrepreneurship,
Management,
Marketing,
Marketing Research,
Online Communications
Source:
Entrepreneur.com

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Overview: The great thing about e-mail marketing is that everything is trackable. Most e-mail marketing solutions provide reporting data so one can analyze and optimize his or her campaigns. Reporting tracks how many and which customers opened the e-mails, which of the e-newsletter links got the most clicks, which links a subscriber clicked on, and how often they clicked.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Aug 2005 | Pages: 3

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