A Second Act for CRM

Topics:
CRM
Tags:
Advertising & Promotion,
CRM,
Customer Relationship Management (CRM),
Enterprise Software,
Mansueto Ventures,
Marketing,
Sales,
Sales Strategy,
Software
Source:
Mansueto Ventures

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Overview: CRM was sold as a foolproof way to spin everyday customer interactions into strategic gold by sifting through mountains of data, identifying hidden patterns, and delivering insights that would help executives sharpen their sales plans. Instead, CRM turned out to be one of the biggest disappointments of the dot-com bubble. Many efforts - as many as half, by some estimates - were failures, leaving companies with nothing to show for their investments. But in modern day times, with more firms emerging from periods of cost-cutting and beginning to explore new growth prospects, many appear willing to give CRM a second (or third or fourth or fifth) chance.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Mar 2005 | Pages: 11

Top results from CRM

Case Study Orthopedic Center to Grow 30 Percent and Boost Productivity With Online Services
Case Study Jeweler Moves to Online Services to Boost Productivity and Cut Costs by 90 Percent
White Paper CRM Your Salespeople Will Love
White Paper Choosing the Best CRM for Your Organization
White Paper Yankee Group: Software as a Service Dramatically Improves CRM Success

» View all CRM listings

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