Negotiating Strategic Alliances: Learning to Live With Ambiguity
- Topics:
- Negotiation,
- Sales Training
- Source:
- Calum Coburn Associates
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Overview: Strategic alliances have become an important part of London, Birmingham, Manchester most company's portfolios. In an era of rapid technological change, the ever rapidly changing competitive landscape, and the globalization of competition more and more companies are choosing to participate in alliances. Often the decision to participate in alliances is not one of the companies own choosing. With their competitors entering into alliances, firms are often faced with few choices other than that of forming alliances to nullify the potential advantage of their rivals. That said, studies report failure rates in alliances ranging anywhere from 30-70%.
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Format: HTML | Pages: 8
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