Get in Tune

Topics:
Direct Marketing,
Internet Advertising,
Marketing Strategy
Tags:
E-mail,
Entrepreneur.com Inc.,
Entrepreneurship,
Management,
Online Communications
Source:
Entrepreneur.com

FREE Registration is required

Overview: It's becoming harder to get consumers to accept opt-in offers. Unsolicited e-mail, also known as spam, discourages people from subscribing to e-mail. Nobody wants their e-mail address passed on to companies that send spam. A 2002 study by MessageLabs, an e-mail security company in the UK, found 1 in every 12 e-mails was spam. It's no wonder customers are leery.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: May 2003 | Pages: 2

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