Rock-Solid Leads

Topics:
Direct Marketing,
Internet Advertising,
Marketing Strategy
Tags:
Entrepreneur.com Inc.,
Entrepreneurship,
Internet,
Management,
Search Engine,
Web Site Development
Source:
Entrepreneur.com

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Overview: Subscribing people to an e-zine without their explicit consent isn't guerrilla marketing - it's spam. And those involuntary subscribers might retaliate. Just a few spam complaints could bring down the website. Or the company could be flamed on a blog that gets top search engine rankings for the company name. Therefore, one must resist the urge to sign people up to an online news-letter just because they have given their business cards, bought something in the person's offline or online store, or contacted the person through the website.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: May 2006 | Pages: 2

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