Why Aren't Your Site Visitors Buying

Topics:
Direct Marketing,
Internet Advertising,
Marketing Strategy
Tags:
Entrepreneur.com Inc.,
Entrepreneurship,
Management,
Marketing,
Marketing Research
Source:
Entrepreneur.com

FREE Registration is required

Overview: If an individual's company is like most companies, the person should focus on driving traffic to his or her Web site via advertising. If too few visitors buy something once they're there, the person blames his or her marketing program. He or she may say the media costs were too high or the clicks were junk traffic. True, some marketing campaigns will perform better than others. But in many cases, one can improve the visitor-to-buyer conversion rate just by modifying the Web site, not the marketing.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Jun 2004 | Pages: 2

Top results from Internet Advertising

White Paper The Essential Guide: Real-Time High Availability for Exchange - Replicate Exchange Data for Improved Resiliency
Webcast Live Webcast: Web Attacks: How Hackers Create and Spread Malware
White Paper It's All About the Salesperson: Taking Advantage of Web 2.0
White Paper Sales 2.0: How Businesses are Using Online Collaboration to Spark Sales
White Paper Social CRM Comes of Age

» View all Internet Advertising listings

Top results from Marketing Strategy

White Paper The Essential Guide: Real-Time High Availability for Exchange - Replicate Exchange Data for Improved Resiliency
Webcast Live Webcast: Web Attacks: How Hackers Create and Spread Malware
White Paper Looking for a fast payback? 10 Minutes with Free Tool Can Save Thousands
Webcast JD Edwards Spotlight Video
Download Oracle CRM on Demand eBook

» View all Marketing Strategy listings

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement

Returning users: Log In Here!

Already registered on BNET, TechRepublic, or ZDNet? Simply log in.

Free Membership: Sign Up Now!

Sign up for a free membership today and get instant and unlimited access to one of the largest databases of white papers, webcasts, and casestudies anywhere. Your FREE membership allows you to:

  • Download an unlimited amount of content, including classic and current white papers, case studies, webcasts and more
  • Track content on your chosen topics of interest
  • Receive targeted email alerts when your favorite content is added
  • Save content for future reading
  • Receive our member newsletter

When you register to access this directory, you become a member of BNET. In addition, you allow us to share your information with companies that produce products or services featured in the library--so that such companies may contact you with information and offers regarding their products and services. This enables us to keep the library a free service. As a directory registrant, you will receive a complimentary subscription to the BNET member newsletter, The BNET Report. You can unsubscribe from this newsletter at any time. By clicking the Sign up button, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy (updated).