Sweet Reward

Topics:
Direct Marketing,
Internet Advertising,
Marketing Strategy
Tags:
Entrepreneur.com Inc.,
Entrepreneurship,
Management,
Marketing,
Marketing Research,
Winner
Source:
Entrepreneur.com

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Overview: Web award winners receive two marketing channels: their own and the contest host's. For instance, winners are usually given an icon to use on their Web site and printed materials. This icon is similar to a testimonial because a third party selects award recipients based on a predetermined set of criteria. Better yet, the contest host promotes winners on its Web site and in press releases and other media campaigns. Winners piggyback on the marketing dollars of competition providers.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Jan 2004 | Pages: 2

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